We Are

Welcome and thank you for visiting our site. We appreciate the opportunity to showcase our capabilities and outline how we might help you. What we do is all about people – lawyers - and the opportunity to manage the business of law in a more efficient, confident and profitable manner. Please feel free to contact me or David Taylor for further conversation relative to your specific situation.

Paul Kuttner

Paul Kuttner works with law firms of all size and type and has functioned both as a director of marketing with one of Canada's largest firms and as an external on-call marketing resource. He assists law firm marketing directors with specific projects and tasks and works closely with partners in firms where no in-house capability exists. Paul helps law firm clients in Canada and the U.S. build their business base, build sustainable revenue streams and become more effective in their marketing and sales activities. Paul has extensive hands-on experience in providing leadership to develop and execute strategic business building and tactical marketing programs for law firms, blue chip companies, and entrepreneurial enterprises. He was engaged in consumer product marketing and business-to-business marketing for many years in South Africa, Europe and North America. For the past 20 years he has been focused on law firm marketing and sales. His advice is well grounded and practical.

Hands-on Resource. Paul not only provides strategic guidance and direction, but also assists in program implementation and follow-up. This involves all the 'nitty-gritty' day-to-day stuff that supports a sound marketing and sales process. He is frequently involved in core strategic discussions with partners, addressing business issues, focus, growth opportunities, roadblocks, and key drivers to sustain a healthy cash flow.

Flowing from priorities needs analysis and swot action, Paul has changed the look of law firms in print, in advertising, on the Internet, and in personality to align with desired client impression, positioning and practice focus. He has introduced a sales culture and sales activities in client firms and works with lawyers at all levels to turn first impression into a meaningful contact experience and profitable business relationship. He acts as a coordinator and resource on demand to get projects underway.

Coaching. A significant part of Paul's work is one-on-one coaching with lawyers, and with practice groups to develop game plans, provide guidance, assist as required with project implementation and to maximize client benefit through diligent follow up. Paul runs sales training programs for associates and partners covering key areas where many lawyers' sales confidence is not at the level of their legal expertise.

Professional Associations:

Ontario Bar Association - Law Practice Management Section, Executive
The Canadian Centre for Emergency Preparedness (www.ccep.ca) - Board Member
Golden Horseshoe Venture Forum (www.ghvf.org) - Founding Member

Contact:
Marketing, Strategy, Coaching, Sales Training, New Boutiques
t: 905.637.0575
e: paul@innovatemarketing.ca

David Taylor

David Taylor provides managerial, financial and strategic advice to a number of Toronto's most successful boutique law firms. His work involves him with small and midsized law firms as well as entrepreneurial businesses. David seamlessly becomes part of the management process and he has the ability to coax the maximum cooperation from the administrative staff as well as the lawyers. When required, he is firm, and resolute in the best interests of the firm. David has been involved with the legal profession for nearly 20 years and brings a wealth of experience and knowledge to his assignments. He has business and administrative skills that provide profitable guidance to law firm management. Under his direction and active involvement, David has dramatically turned around average and below average performing firms. On the personal side, he advises partners of successful firms how to maximize their distributable income and manage their tax obligations.

In his position as outsourced CFO to law firms he develops financial and administrative procedures for day-to-day operations as well as long term strategies that are practical, relevant and geared to make law firm firms of any size more efficient and profitable. David has the personality and skill to institute better management controls and improved information flow with cooperation and buy in from partners across the board. His reports are easy to read and understand and really highlight the relevant information and action recommended.

David spent a number of years with PriceWaterhouseCoopers where he was exposed to the disciplines and tools of excellent internal control.

During this time he developed his skill of presenting financial results in an involving manner to management groups and helping non financial managers clearly understand the measurements and how to take action to capitalize on them or take remedial action.

David has been instrumental in providing the hands on financial and administrative guidance to the start up of almost a dozen new and successful boutique law firms in the Toronto area.

Contact:
Practice Profit, CFO, New Boutiques
t: 647.439.5402
e: david@innovatemarketing.ca