Strategy

Rational and sensible marketing will build your revenue base. In the process, it can set you apart from the crowd, attract talented lawyers and attract interesting work. We develop high yield marketing initiatives that are practical, relevant and cost efficient. Ongoing, you can request whatever level of project implementation assistance you feel you may require. We use advertising, websites, brochures, social media, newsletters and other sales materials to create an integrated visual identity that reflects and reinforces your practice and firm objectives. If you are new to marketing and a little unsure of what to expect, we will work 'hands-on' with you. If you want to jump-start and re-energize your marketing capabilities, we will create the momentum. If you just need an extra pair of hands, we will help out on short term project work.

We help you:

• Understand what you need and want and why and how much it will cost
• Augment existing marketing capability to maximize any opportunity
• As a contract marketing manager where no in-house resource exists
• Conceive, develop and execute market planning
• Acquire new clients and retain existing clients
• Manage your brand, differentiate and position your firm
• Develop, execute client surveys
• Conceive, develop and produce visual identity and relevant sales materials
• Develop, upgrade and manage your website
• Develop advertising – strategy, budgets, creative and placement
• Plan publicity, promotion, sponsorships and charitable activity